As you know, if you've been following me for a while. I am a big advocate of slow fashion. I feel it is my duty, as an independent designer but also as a responsible consumer to educate and inform other consumers about the value of craftsmanship and supporting small communities and businesses through our purchases.
Today’s mainstream fashion industry relies on globalised, mass production where garments are transformed from the design stage to the retail floor in only a few weeks (Fast Fashion). With retailers selling the latest fashion trends at very low prices, consumers are easily swayed to purchase more than they need. But this overconsumption comes with a hidden price tag, and it is the environment and workers in the supply chain that pay.
Slow Fashion represents all things “eco”, “ethical” and “green” in one unified movement. Slow Fashion encourages a systems thinking approach because it recognises that the impacts of our collective choices can affect the environment and people.
So now that you know what I refer to when I talk about slow fashion, you'll be as excited as I am to know that this summer I'll be collaboration with independent designers and small businesses to bring you products I've curated, sharing with you the richness which smaller communities have to offer in terms of craft, style and quality.
I am especially excited about this month's collaboration, with an independent brand from across the globe, Wayuuworld. I've interviewed Daniel, the founder of Wayuuworld, so that you can all get familiar with him, the products, and their makers.
Hi Daniel, tell us a little about yourself.
My name is Daniel Bustoa Harf, from Colombia. I studied Business Administration and have a Master's Degree in Human Resources.
Tell us about how you started Wayuuworld, and why.
The idea began because I have always been interested in social issues in economics and I started Wayuu World three years ago.
Wayuu is the name of the one of the tribes I work with, in Colombia. We work directly with the Wayuu community located in Guajira, Colombia in order to guarantee premium quality as well as fair trade standards with the locals.
The idea behind Wayuuworld is to work with women who are the head of household and encourage them by supporting and educating these communities so that they also have operational tools to develop their work and reach more customers and the world.
The Wayuu People are an indigenous people spread out through Northern Colombia and Venezuela. They are known for their beautiful hand woven products that they have been making for hundreds of years.
Tell us how you work:
We can maintain the best price possible, which is also fair to the workers. We do not have a very large stock, as we work on demand, maintaining an excellent quality and taking to the final customer an authentic and quality product.
Wayuuworld's focus is team work where the protagonists are the great artisans of my country, Colombia, and also to share their beautiful crafts with the rest of the world.We respect the traditions and methods of production from the community.
For April, we are bringing the beautiful crafted straw hats from this indie brand closer to you. You can purchase an original Wayuuworld hat, in custom colours made especially for our lovers, directly from our website. Combine yours with a cotton dress and your favourite LFC sandals and you are set to go!