Fashion Revolution Week on April 23-29 encourages fashionistas and consumers to ask Who made my clothes?
Fashion Revolution is the organisation putting a spotlight on the ethics of the retail industry. If you need a refresher of the incident, the Rana Plaza in 2013 in Dhaka, Bangladesh, resulted in the death of 1138 innocent workers. Fashion Revolution is an alliance of designers, retailers, writers, academics, business leaders, parliamentarians and celebrities pushing for integrity in the retail industry.
Fashion Revolution aims to use the power of the fashion industry and social media to reconnect the consumer with the producers of their clothes. It encourages people to learn about the origins of their clothes and to engage with the labels that they buy. The retailer and consumers both share responsibility because where market decides to spend money is the key to discouraging global malpractice.
The aim of this organisation, and of all the participating brands and makers is to make consumers aware of the manufacturing process, to promote slow fashion movement and inspire consumers to shop consciously and buy something unique.
At Alasia Lifestyle we are committed to change. A significant part of the philosophy of the brand is to support local producers and small family run businesses. Hence all our products are made in Cyprus, with the same small family run workshop (which employs 3 experienced craftsmen) that we started with back in 2012.
All our leathers are sourced from European Approved tanneries in Greece and Italy that use vegetable dyes to tan their leathers. This lowers the impact on the environment, and also means that no nasty toxins come into contact with your skin when you wear our sandals.
Don’t stack your wardrobe with bad dates and one-timers. Commit to a long-term relationship with your clothes and share your Fashion Love Story at Alasia Lifestyle during Fashion Revolution Week, 24th – 30th April.
We invite you to share photos of your well-loved Alasia Lifestyle / Love From Cyprus sandals or bags and share it on Instagram using hashtag #AlasiaLoveStory. As a thank you, you will receive a 30% discount voucher to use anytime - on any of your long-lasting Alasia favorites!